The options for business finance were looking limited until this SME publisher found Creative Capital on the web. Due a sharp rise in circulation it was apparent that the costs of production, publishing and distribution would also rise. Producing a free magazine means that the only income stream is from advertisers, many of whom are on 60 day terms. The seasonal nature of the magazine also puts additional pressure on the cash flow.
Having identified a cash flow problem looming, this SME struggled to find a solution via traditional business finance routes. Selective Invoice Finance proved to be a route which was fast and flexible enough to meet this businesses cash flow needs.
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